What’s New
Bebe Au Lait, the country’s leading provider of nursing covers for new moms, retained our firm for PR services. Bebe au Lait joins a prestigious roster that includes: BabyBjörn, Britax, MD Moms and Medela.
Representatives from Youth Guidance and the University of Chicago’s Crime Lab appeared recently on Milt Rosenberg’s prestigious Extension 720 radio program (WGN-AM). The two-hour talk show, with more than 170,000 well-educated listeners around the country, covered a new program from Reynolds clients Youth Guidance and World Sport Chicago that is designed to prevent youth violence.Read more...
In Our Opinion...
Filling News Holes
I expect to see heydays for corporate self-publising. I hope we PR people take them seriously.
People clamor for reliable news and information. Conventional media's shrinking news holes cannot be filled long-term solely by e-zines and blogs. Web-only publications will find it tough to attract enough advertising dollars to maintain healthy staffs. Though many laid-off print reporters have migrated to the web, most bloggers are hobbyists and part-timers with limited time and resources. Thoughtful reporting and good writing is hard work. This could be why Technorati reports that 90+ percent of blogs haven't been updated in the past 120 days.Read more...
