A client’s competitor attempted to spread via the Internet certain health- and safety-related falsehoods about our client’s product.
This disinformation was couched in those vague, Web-rumor-creating phrases like “I bet if someone did a study they’d find…” or “I heard about a mom who had trouble…”
To set the record straight and help reporters understand the design behind the juvenile brand’s product, we hosted a symposium featuring a sports medicine physician from Rainbow Babies & Children’s Hospital, one of the top hospitals in the U.S.
She explained the science behind a child’s muscle and bone development, discredited the rumors and gave more than 50 retailers and reporters a better understanding of the care behind the brand.