Building online communities
You're just scratching the surface if you limit your social media efforts to Facebook friends, LinkedIn connections and Twitter followers. You need advocates for your product or service. That’s why we create communities of online ambassadors — fans of your product who know it well, wish to share that knowledge with others and advise you.Read more…
Creating annual reports
Face it. Most company CFOs think annual reports should go the way of the dodo. After all, company performance news is available instantly via the Internet, and annual reports aren’t released until the second quarter of the new fiscal year. Read more…
Generating national business press coverage
Over the years we carefully crafted and polished a model for working with national media that dramatically improves our chances of earning coverage. It takes a lot of work, but it’s proven highly effective for companies big and small, those that make consumer products favored by A-list celebrities and those that offer management consulting for arcane business problems.Read more…
Launching new products
We’ve launched everything from baby carriers to B2B software, from chain saws to GPS navigation systems. We’re expert at giving new products the media boost they need to take hold, and the sustained media coverage they need to build share.Read more…
Managing and protecting reputations
People and product are important, but your brand is your company’s single most valuable asset. Everything we do — whether it’s in media relations or direct communications with prospective customers — is designed to protect the brand.Read more…
Maximizing media relations
We have an unfair advantage. Many of our associates worked as reporters or contributing editors. We understand how to craft a story that properly positions a product or company — and appeals to the press. Equally important, we know how to become an editor’s single best source of information.Read more…
Maximizing social media opportunities
“Social media” is the catch-all phrase for a broad mix of Internet-related communications: online editions of conventional media, blogs, message boards, online communities, etc. But there’s a catch in that “catch-all.”Read more…
Managing crises
The worst strategy to pursue in a crisis is to "say nothing." That simply lets others, including those less informed or with axes to grind, tell the story instead. Better that you take charge than to let others do it for you — or to you. That’s where we can help.Read more…
Maximizing trade show participation
Chances are you received only half of what you paid for at that last tradeshow. That’s because your sales representatives concentrated on customers — and ignored the reporters walking past your booth. Too bad…Read more…
Providing PR support abroad
Need help in Stockholm, Singapore or Sao Paulo? Not a problem. Our affiliated networks of independent public relations firms give us outstanding representation in 35 countries through more than 100 independent, locally owned agencies.Read more…
Supporting sales efforts
We believe public relations is "salesmanship in print" (and in broadcast, and on the Web). That’s why our strategy supports the sales effort — either reinforcing a customer’s buying decision, or turning a sales rep’s cold calls into warm calls.Read more…
