Most CFOs think annual reports should go the way of the typewriter. After all, company performance news is available instantly on the Internet, and annual reports aren’t released until the second quarter of the new fiscal year.
Traditional annual reports will never be timely, but they can serve as the perfect corporate brochure — read by customers, shareholders and employees who want to know where senior management is taking the company.
If you agree, then we should talk. Annual reports we produce present companies in compelling and easy-to-understand words and pictures. Plus, they have been honored by some of the toughest critics around: National Investor Relations Institute, Investment Analysts Society of Chicago, Business Marketing Association and Public Relations Society of America.
Case Study: Transforming Information