We believe public relations is “salesmanship in print” (and in broadcast, and on the Web). That’s why our strategy supports the sales effort — either by reinforcing a customer’s buying decision, or turning a sales rep’s cold calls into warm calls.
Media coverage should be an important part of any sales strategy. Editors sit at the top of a very big pyramid of your customers and prospects. If you can earn the confidence of editors and win their third-party endorsements of your products, services and expertise, you’ll go a long way toward generating sales leads.