“Social media” has become the catch-all phrase for a broad mix of Internet-related communications: credible, online editions of conventional media, unvetted blogs written in a basement, online communities, debates on Facebook, news breaks on Twitter, etc.
But there’s a catch in that “catch-all.”
The world of social media is difficult to navigate. As many as 10 percent of Americans with Internet connections write blogs, but 90 percent of those haven’t been updated in months. Further, many message boards are rarely visited and some online communities exist in name only.
We’ve been working in social media since 1996, when we produced the first webcast of a public company shareholder meeting. We can craft for you the most effective social media strategy and help you make the best choices — whether it’s vetting bloggers, confronting disinformation or building active online communities.