Before joining this agency, many of us worked as reporters or contributing editors. We understand how to craft stories that properly positions products or companies — and appeal to the press. Equally important, we know how to become an editor’s single best source of information.
Our reporting roots help us take media relations very seriously. No mass pitching. And no pitching reporters based on an outdated database.
We carefully identify media that matter to our clients’ audiences. Then we study those publications (blogs, or news programs) — dissecting sections and identifying reporters that match up well with our story.
The effort we put into preparation is the reason we succeed.
Case Study: Raising National Profile for Professional Services Firm