Chances are you received only half of what you paid for at your last trade show. That’s because your sales representatives concentrated on customers — and ignored the reporters walking past your booth.
That’s too bad. You could have generated a lot of press coverage.
Trade shows attract reporters and bloggers looking for new products to introduce to their readers. You must be smart and aggressive to capitalize on the opportunity, though, as hundreds of exhibitors may compete for media attention at these events. We’re skilled at preparing the proper press materials, scheduling one-on-one interviews, press conferences, demonstrations and shepherding reporters through hospitality suites.
All are good ways to improve media coverage of your company and products — and a great way to amortize the cost of the show.