An international consulting firm best known for the algorithms it uses to create and align sales territories, sought to raise its profile in international business press (e.g., The Wall Street Journal, Financial Times, Bloomberg, etc.).
Though we were skeptical initially about our chances for generating coverage for a niche-focused firm, we took on the assignment and aggressively studied the company and the services it offered.
We uncovered experts who could comment wisely about much that happens in the business world: post-merger integrations, sales force sizing and deployment, outsourcing, even the need to bring more “science” to the “art” of B2B sales.
The result? Frequent coverage in national and international business press, and relationships with reporters at top publications that exceeded our expectations.